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Center Console
The task for this project was to develop a fresh concept for the Stellantis Dare 2040 plan. As an industrial designer, my role was to devise an engaging component to enhance an existing design.
Experience the convenience of a bag that effortlessly transforms from a Jeep center console to a backpack, ensuring you're always prepared for whatever the day brings – be it work, school, or spontaneous outdoor adventures.
SPONSORED
Stellantis
Center Console
Stellantis Sponsored
The task for this project was to develop a fresh concept for the Stellantis Dare 2040 plan. I devised an engaging component to enhance an existing design as an industrial designer.
Experience the convenience of a bag that effortlessly transforms from a Jeep center console to a backpack, ensuring you're always prepared for whatever the day brings – be it work, school, or spontaneous outdoor adventures.
Jeep Wrangler
01. Background
Accessory
Jeep is renowned for its adventurous spirit and is highly popular among the younger generation.
Jeep owners are known for their strong brand loyalty. Many Jeep enthusiasts are repeat buyers and participate in brand-related events and communities, such as Jeep Jamborees and off-road clubs. This loyalty is driven by the brand’s reputation for durability, off-road capability, and a sense of community among Jeep owners.
"Seamless Transitions, Effortless Adventures"
02. Persona
Understanding The User
Considering the needs, frustrations, and motivations to identify key topics for exploration during ideation.
Michael
"Life's an adventure, but switching between work, school, and my Jeep shouldn't feel like a quest with too many obstacles.”
Michael Anderson is a Ph.D student at UCLA, pursuing a degree in environmental science. He is deeply passionate about the outdoors and strives to strike a balance between his academic commitments and work life. Michael finds solace and joy in exploring nature, often embarking on adventurous trips in his beloved Jeep Wrangler.
About
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To be on the go all the time.
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Juggle between school, work, and fun.
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To be more organized.
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A clean car.
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He has a hard time with how messy he can get during a busy week.
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His bag in the back that always flies around when he is driving.
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Loves listening to music while going on hikes.
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Futuristic ideas.
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Staying on top of things.
Needs
Frustration
Motivation
Personality
Age
30
Occupation
Scientist
Income
100k
Status
Single
Location
Los Angeles, CA
Introvert
Extrovert
Analytical
Creative
Loyal
Fickle
Passive
Active
03. Features
What the product has
Integrating the persona's needs
Solar Panel Charging
By integrating a solar panel-charged battery into the design, it can power your phone, computer, or stove during your adventures.
Speaker
I integrated a speaker into the design, enhancing your hiking experience with some lively tunes during those enjoyable walks in nature.
04. Ideation
Modern
Trying to incorporate the needs while keeping the design sleek.
05. Final Concept
How it works
06. StoryBoard
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07. Materials
08. Mobile App
For this app design, my goal was to revamp the mobile application by integrating the center console. Additionally, I introduced a playful feature called Jeep Duck Exchange, allowing users to send or receive custom ducks from fellow Jeep riders.
09. Final
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